The importance of Display advertising
Display advertising is not only more cost-efficient than print, but it also allows advertisers to create engaging experiences online, in all kinds of shapes and sizes, to reach consumers.
To stand out, brands in India are getting creative with new ad formats on Display & Video 360. Here’s how Samsung India, OnePlus and Oppo used new digital tools to build an engaging online experience:
1. Put an interactive product showcase right into your display ad with 3D Swirl
Swirl is an immersive 3D display format designed for the mobile web. It turns ads into interactive interfaces, so shoppers can browse and marketers can better understand what consumers are interested in when making purchase decisions. Available in Display & Video 360, it makes a brand stand out in a sea of digital advertising.
Just after Samsung India launched the Galaxy Note 20 series in February 2020, India underwent a series of pandemic lockdowns in March. This severely affected store visits, which are central to the buying experience of a premium product like the Galaxy Note 20.
Among premium shoppers in India who prioritize features and specs over price, experiencing the product is an important part of the purchase decision. Even though consumers do their research online, 3 in 4 Indians prefer to buy smartphones offline. This posed a challenge for Samsung India, which had to find a creative way to communicate the features of its new, premium-priced phone.
The main draw of the Galaxy Note 20 is its sleek design. To convince customers to complete their purchase online, Samsung India needed to create an interactive experience to showcase the phone’s features.