Consumers give you their information to tell you what they’re interested in, and in turn, you can better understand how to address their needs. Sometimes multiple touchpoints are necessary to nurture the lead to a conversion.
This relationship can be challenging to manage, and at the same time, consumers expect these interactions to be seamless, fast, and relevant. We know that as a lead-generation advertiser, you have unique challenges and goals.
This lead-generation advertising guide can teach you how to drive high-quality leads on Google. This course covers the foundational products you need, the tools that help make the process easier, and how to use them all together.
Source & Full Credit: thinkwithgoogle