PHILONTHROPIC PRACTICES

Death anniversary of Nawab Waqar-ul-Mulk

Today (January 4) is the day of death of Nawab Waqar-ul-Mulk, the famous leader of Tehreek-e-Pakistan. Maulvi Waqar-ul-Mulk’s real name was Maulvi Mushtaq Hussain. He was born on March 24, 1841, in the Daulat Kade of Fazal Hussain Kamboh in the Amroha area of ​​Uttar Pradesh. Nawab Waqar-ul-Mulk received his early education from a religious …

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Chapter 3 Methodology

Chapter 3 Methodology 3.1 Data collection Primary data has been collected from two firms engage in philanthropic activities one is Ufone and other is Tapal Tea. This chapter includes research methodology, time frame of study, research instrument discussion, sample and statistical tools discussion, participant response rate, theoretical frame work, and reliability scale. Methodology used for …

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Chapter 2 Literature Review History of Corporate Philanthropy

Chapter 2 Literature Review History of Corporate Philanthropy According to Marx (1998) A report published in 2008 by Pakistan center of There are two opinions in favor and against of the argument about philanthropically practices of corporate sector. In 1984 Peter Drucker argued that the corporate sector do not invest in charity of those institutions …

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Chapter 4 Analysis

Chapter 4 Analysis 4.1 Demographic Characteristics The demographic factors include gender and designation of the employees. The gender includes male and female, while designations vary from employees to employees. Designations are MSE, MIO, SMIO,DM, distribution manager and Customer Loyalty manager. 4.2 Review of hypotheses In case of Ufonethere is insignificant relationship between the philanthropy and …

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EFFECT OF PHILONTHROPIC PRACTICES ON CUSTOMER LOYALITY

Introduction PHILONTHROPIC PRACTICES Philanthropy is basically originated from Greek word meant as love of humanity. In modern world this is emphasized where the public good produced by private sector having sense of charity on humanitarian grounds. Normally corporate world uses this theme to get Firm’s Reputation and more revenue in results. Even many forms have …

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