As we emerge from this period of hardship as a society, we have a chance to rethink and reset, to do things better. And while people talk of returning to normal, it’s time to accept — and embrace — that there is no going back to the old world.
This is a great opportunity for a collective change of speed to help build a fairer world through the businesses we work in. In that respect, the past year has clarified our priorities and sharpened our purpose at British Vogue.
There are clearly many actions we can take to move forward and shape the world we want to live in post-pandemic, but I want to highlight five that I believe are essential — not just for the fashion industry but for organisations everywhere.
Ensure your brand and team reflect the world
When I took the job at British Vogue in 2017, I started by creating a manifesto: to represent the world in which we live, regardless of size, race, ethnicity, gender, sexuality, economic background and so on.
People didn’t see themselves reflected in Vogue. I wanted to change that. Not just in the pages and our digital content, but in the team too. To be representative, you need a multitude of voices in your business creating the work — you can’t have an inclusive magazine or brand without having an inclusive staff.
Once you have that, and once people see themselves reflected in the brand, it’s a wonderful thing. Only then can you be truly influential.